Unlike other decorative products or food items, where packaging is just a means of containing and or protecting the product, the packaging in the candle niche marketing has multi-dimensional functions. They are the entrance to the appreciation of customers and the formation of brand image. Canadian candle makers know this very well; using custom candle boxes not just for protection but also for...

Unlike other decorative products or food items, where packaging is just a means of containing and or protecting the product, the packaging in the candle niche marketing has multi-dimensional functions. They are the entrance to the appreciation of customers and the formation of brand image. Canadian candle makers know this very well; using custom candle boxes not just for protection but also for...