Ligue 1 McDonald's: A New Era in French Football
The French football landscape is set for a significant transformation as reports emerge of Ligue 1's imminent renaming to "Ligue 1 McDonald's." This unexpected turn of events follows the league's previous moniker as "Ligue 1 Uber Eats," showcasing the dynamic nature of sports sponsorship and branding.
According to insights from RMC Sport journalist Daniel Riolo, a naming rights agreement with...
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